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HILTON | ASMUS 2020 IN REVIEW

1/7/2021

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NAVIGATING DAVID YARROW, 'ON THE ROAD AGAIN' AMIDST COVID-19

12/8/2020

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For months, friends, art lovers, and fellow artists have been yearning to see art again after an immensely unprecedented year. Looking at art, immersing in it, emerging, and soaking it in — this is primary nourishment for many in the art world, personally and professionally.  

What was the new art gallery world going to look like in 2020?  

We had had an inkling but didn’t quite navigate that until the cancellation of Art Basel, Miami which is traditionally the first week of December. With this disappointing cancellation, David Yarrow decided to visit his favorite city in America, Chicago. 

How was venturing to galleries going to be like it used to be? Like so much else now, the experience would be rudely diminished, and compromised. 

The Hilton Asmus team wanted nothing but to bring the incredible beauty of this new series to light while keeping our clients, art lovers, and staff safe. 

​Here’s how we did it; 
  1. ZOOM- Oh, how we’re all so incredibly past giving up our precious life moments to this platform. However, we used the tools of this platform to bring small group chats with David Yarrow to the next level. While actively logging on from as many electronics as we could we were able to walk-through the gallery just as you would any exhibition while David himself gave commentary to his work live on screen. Collectors and art lovers around the world partook in engaging one on one with the world-renowned photographer. Many, drink in hand just as they would any of our other events.
  2. Social Media- Yes, another word we’ve all grown incredibly accustomed to over the last 10 months. Our team used all platforms to follow David Yarrow during his book signing, zoom chats, interviews, and in fact went live on many to allow for live questioning from around the world. 
  3. Book Signings- In person? Yes. With the utmost precaution, we allowed for by appointment book signings. Using social distancing, masks, capacity guidelines, and with quite a few elbow taps we were able to allow for what felt like some normalcy in the Hilton Asmus Gallery.
  4. Virtual Gallery- Our team has developed a virtual gallery filled with prints from this extraordinary collection. Through our website, art lovers were able to walk around the gallery and take it in almost as deeply as in person.​
David Yarrow, live video with collectors from around the world.
During this time, the opportunity for David to talk to collectors one on one was an invaluable one. We were able to hear in depth about his journey with lockdowns around the world from Devon to Iceland, and Africa. And who knew? Africa was his portal into the United States.

Even more entertaining were the stories about his time with Cindy Crawford, Cara Delevingne, Josie Canseco, and of his right hand man, Rosy. A loyal friendship built merely from the first words, ‘I have a wolf with me, Do you mind if I put it on your bar and snap some photos?”.

The world may feel different right now, and it is. We, in the art world, are very used to entering a gallery and carrying our entire world in with us, and when we see good art that sparks something in us, we carry it right back out with us where it can continue on. We look forward to seeing you all soon, we miss you. Stay safe and stay healthy!
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David Yarrow on Zoom with collectors from around the world.
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ARTNET NEWS:  Photographer David Yarrow on the Inspiration Behind His New ‘Wild West’ Series Starring Cindy Crawford and Cara Delevingne

11/20/2020

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Yarrow traveled to Montana and Wyoming to create these quintessentially American images.

Artnet Gallery Network, November 19, 2020

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David Yarrow "The Unforgiven" Montana 2020

British photographer and conservationist David Yarrow is celebrated for his black-and-white photos of far-flung territories, endangered landscapes, and nature’s most majestic creatures. This fall, after a long quarantine, the photographer set off for Wyoming and Montana to shoot his new series “The Wild West.” Headlined by supermodels Cindy Crawford and Cara Delevingne, the series captures quintessentially American scenes from the cross-country road trip, which culminated at a Western saloon. “The Wild West” series also features Chief John Spotted Tail, of the Lakota tribe, who appears self-styled in his images.  The new images—along with many of Yarrow’s iconic works from earlier series—are currently on view at Chicago’s Hilton | Asmus Contemporary. A portion of the profits from sales will be go to benefit charities and organizations supported by Yarrow and his models. Below, Yarrow shares his inspiration behind a few of his new photographs:  

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David Yarrow "Hostiles" Montana 2020
“We have all, at one time or another, entered a bar, and immediately felt out of place. At the most extreme level this can evoke a sense of trespassing. This was very much the narrative behind this photograph. To be greeted by an overtly territorial crew with menace and attitude. But, for the story to work, two things had to coalesce as—the characters and the interior. I like playing with the cold, it adds a visceral layer to the story and in this case, it hints at an outpost on the final frontier. Surely the further off the beaten track we travel, the greater the chance of being the outsider. This is a frame that exhausts every inch available in the camera and that was my intent. There were so many characters I wanted to include, but I was also reluctant to lose the mood of the frozen saloon…. Our key asset was, of course, Cindy Crawford, and she had to have sovereignty of the joint. She can play a badass very well and that was her ascribed role.”
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David Yarrow "The Final Frontier" Montana 2020
“The Pioneer bar in Virginia City has offered so much to us over the years and we are acutely conscious not to overplay our hand here. After all, there are many other weathered saloons in the West. We don’t want to be repetitive in our story telling…The Pioneer is emphatically the best bar known to us. It has depth and the wagon wheel on the ceiling is ideally positioned. To bring such a celebrated and relevant woman as Cara to Montana is fresh ground. Put her in front of the Eiffel Tower and it is a new look on the Eiffel Tower. I can’t think of any other woman in the world I would prefer to play this role. These are not easy images to execute as there is such limited light. Depth of field and shutter speeds are therefore compromised. Cara would always be sharp—that was easy—then we had to hope for some luck elsewhere. Cameras have improved so much over the years in terms of ability to work in low light. I could not have done this 10 years ago. But you are pushing the camera right to the edge of its capability.”
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David Yarrow "On The Road Again" Montana 2020
“Once we found the caterpillar road that dissects this picture, I knew that we had the canvas on which to continue our road series that started in 2018… The only traffic was the occasional oil worker or perhaps someone who was totally lost… The sense of place is palpable. This is the America that so many know and love, with its long roads running to the horizon with either side exuding a simple sense of calm and solitude. No other country in the world offers road trips as visually rewarding as America and they are integral to the fabric of the American dream. The snowfall the previous night added another layer to the narrative both on the road itself and on the prairies. We were lucky that the snow stopped and the light picked up. It adds warmth to an image already glowing with positivity and joy. Willie Nelson was surely singing “On the Road Again” on the car radio with the volume turned up to the maximum level.”
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David Yarrow "Chief" Wyoming 2020

“The senior Elder of the fabled Lakota tribe is Chief John Spotted Tail. We spent two days with him in northern Wyoming and he was so excited to wear the headpiece that only the most senior Native American chiefs like him can wear. His attire was emphatically his decision, not ours. Their heritage is integral to their souls. The ground in front of Devils Tower has film history. It is, of course, where Spielberg shot Close Encounters of a Third Kind immediately after the release of Jaws in 1975. More poignantly, it is sacred land for Native Americans, and, at dawn, before our early morning shoot, John and his wife, Tamara Stands and Looks Back, spent some time there praying. At around 8:30 am, the low hanging clouds lifted above the iconic geographical landmark and shafts of light lit up our canvas. We had our moment. Later that day, when I showed Chief John Spotted Tail this image, he shed a tear and I am proud to admit I did too. It was one of the most privileged days I have ever had in the field.”


David Yarrow’s “The Wild West” series is on view at Hilton| Asmus Contemporary through June 2021. 

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