ICE WATERFALLSvalbard, Norway, 2014The Nordaustlandet ice cap gushes high volumes of meltwater. Even though this was taken just 600 miles from the North Pole the temperature was in the high 60’s. The Arctic could be completely devoid of sea ice during the summer months in the next 10 to 20 years. This striking scene is a reminder of the fragility of this icy ecosystem. Pearl Jam's upcoming album "Gigaton" features Nicklen's photograph "Ice Waterfall". Variety Magazine wrote, "Pearl Jam's notoriously diehard fanbase got their first taste of "Gigaton" on Jan. 11, 2020 when mysterious augmented reality billboards featuring Paul Nicklen's album cover photo of a Norwegian ice waterfall appeared in 12 cities worldwide. Using a dedicated filter on Instagram or Facebook Lens, fans could watch the ice rapidly melt while an instrumental audio snippet from the album played in the background. “The band wanted to scale something globally and create a unique fan experience so that wherever they were in the world, they were all discovering it in the same way at the same time,” says Pearl Jam management’s Scott Greer, who is overseeing the “Gigaton” marketing roll-out. “Everyone interacted with it differently. Some people were walking in front of the animation, and then we saw one little girl tapping on the moving waterfall. That engagement and interaction made it more than just a Pearl Jam album cover — it made it universal.” |
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photography collection AVAILABLE SIZES: 24" x 36" (61 x 91.4 cm) Edition size: 20 31" x 46.5" (78.7 x 118.1 cm) Edition size: 15 40" × 60" (101.6 x 152.4 cm) Edition size: 30 60" × 90" (152.4 × 228.6 cm) Edition size: 7 |
